Global Expansion in the Information Age: Big Planet, Small World Thomas J. Howard

ISBN: 9780442019327

Published: March 1st 1995

Hardcover

249 pages


Description

Global Expansion in the Information Age: Big Planet, Small World  by  Thomas J. Howard

Global Expansion in the Information Age: Big Planet, Small World by Thomas J. Howard
March 1st 1995 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 249 pages | ISBN: 9780442019327 | 8.17 Mb

This text provides step-by-step instructions for entering and succeeding in the global marketplace. It contains information on the latest computer and communications technology, and how to use the technology in order to achieve business goals. OtherMoreThis text provides step-by-step instructions for entering and succeeding in the global marketplace. It contains information on the latest computer and communications technology, and how to use the technology in order to achieve business goals.

Other features include: a guide through market research, product requirements, engineering models and implementation- coverage of selling, advertising and pricing internationally- and advice on how to motivate an international sales team and set up telecommunications.



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