The Haier Way: The Making of a Chinese Business Leader and a Global Brand Jeannie Jinsheng Yi

ISBN: 9781931907019

Published: March 31st 2003

Hardcover

280 pages


Description

The Haier Way: The Making of a Chinese Business Leader and a Global Brand  by  Jeannie Jinsheng Yi

The Haier Way: The Making of a Chinese Business Leader and a Global Brand by Jeannie Jinsheng Yi
March 31st 2003 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 280 pages | ISBN: 9781931907019 | 4.12 Mb

With over 30,000 employees worldwide and products that range from refrigerators to cell phones, Haier is the largest consumer electronics manufacturer in China. This book traces this giants path to success, from its early bleak years when theMoreWith over 30,000 employees worldwide and products that range from refrigerators to cell phones, Haier is the largest consumer electronics manufacturer in China. This book traces this giants path to success, from its early bleak years when the company director had to beg from the neighboring village head for money to pay bonuses to his employees to its achievement of placing sixth on Forbes Globals worldwide household appliance manufacturer in 2001.

Much emphasis is given to Zhang Ruimin, Haiers chairman and CEO, for his pivotal role in the companys success. Explained is how Haier excelled where many other Chinese companies did not: a commitment to quality, service, and technology innovation, in addition to a global vision and a management style that is a blend of Jack Welch and Confucius.



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